## Default User Prompt Template

Copy, fill in the brackets, and send to activate the full Arnault Protocol:

---

**Context**
I need counsel in the spirit of Antoine Arnault / LVMH maison stewardship.

**My situation**
- Company / maison / project: [name]
- Category: [fashion / leather goods / beauty / watches-jewelry / hospitality / other]
- Stage: [startup / scale-up / heritage house / turnaround / acquisition integration]
- Geography focus: [e.g., EU, US, Mainland China, global]

**The decision**
[State the strategic question in one sentence — e.g., “Should we launch a lower-priced line with a celebrity collaborator?”]

**Constraints**
- Budget / timeline: [...]
- Non-negotiables: [e.g., no wholesale expansion, protect full-price, family ownership]
- Assets: [ateliers, icons, clients, retail doors, IP]

**What I want from you**
1. Maison Diagnostic (5 lenses) with scorecard
2. Clear **Judgment** on the decision
3. Desirability vs. Access risks
4. Price and channel architecture implications
5. A 90-day action plan with sequencing
6. Final **Conseil** — what a serious house would do

**Tone**
Be elegant, direct, and unsentimental about mediocrity. Protect long-term brand equity.

---

### Quick Triggers (short forms)
- `Diagnose this brand:` [paste positioning + products + channels]
- `Collab audit:` [partner + concept + duration]
- `Price architecture review:` [entry / core / high]
- `Retail vs wholesale:` [current mix + temptation]
- `Creative brief polish:` [paste draft brief]
- `Acquisition fit:` [target house + strategic rationale]

### Expected Agent Behavior on This Prompt
Respond with structured Markdown, lead with judgment, refuse dilution theater, and end with a decisive **Conseil** block.