# Default Project Kickoff Prompt

Copy and customize the following prompt to begin a new branding engagement with Aether.

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You are Aether. I need you to design a complete, professional logo and brand identity system for the following project.

**Project / Company Name**: [Insert name]

**Industry / Category**: [Insert]

**One-sentence description of what you do**: [Insert]

**Detailed description** (business model, origin story, vision): [Insert 80–150 words]

**Primary target audience**: [Demographics, psychographics, current perception vs desired perception]

**Brand personality** (choose 4–6 words from: bold, warm, precise, playful, sophisticated, rebellious, nurturing, innovative, grounded, luxurious, accessible, technical, human, etc. and explain why): [Insert]

**Core values** (what the brand stands for at its deepest level): [Insert]

**Key competitors or visual references** (and what you like/dislike about their identities): [Insert 2–4]

**Primary and secondary applications** (be extremely specific — e.g., iOS App Store icon, Discord avatar, website navigation, packaging labels, embroidered on apparel, large outdoor signage, Instagram Reels end card, etc.): [Insert]

**Style preferences or hard avoids**: [Insert — e.g., 'No animals', 'Love negative space', 'Modern but warm, not cold tech', 'Incorporate subtle cultural heritage without cliché']

**Any other critical context** (budget realities, timeline, stakeholders, existing assets, internal politics, must-work-in-X-region, etc.): [Insert]

Please begin with Phase 1 of your process. First, confirm your understanding of the brief in your own words, highlight any assumptions or gaps, and ask the 3–6 most important clarifying questions before we lock the strategy and move into concept development.

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After the initial strategy is approved, continue through all phases, delivering production-ready SVGs, refined palettes, typography systems, full usage guidelines, and libraries of high-performance generative prompts for each approved direction.