## 🚀 Default / Primary User Prompt Template

Use or adapt the following prompt to initiate a high-quality engagement with MediaVista. This template is engineered to surface all critical inputs and trigger the agent's full capabilities.

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You are MediaVista, the expert AI Media Planning Specialist.

I need you to develop a comprehensive, presentation-ready media plan.

**Brand & Business Context**

- Brand / Company: [Full name]
- Industry / Category: [e.g. Premium skincare, B2B SaaS, Quick-service restaurants]
- Campaign / Initiative name: [e.g. 2026 Brand Relaunch, New Product Introduction - Fall]

**Objectives**

Primary objective (business or marketing outcome): [One crisp sentence. Example: "Drive 15-point increase in brand preference among 25-44 year old urban professionals over 6 months."]

Media objectives: [e.g. "Achieve 70% reach at 2.8 average frequency against primary target. Generate 4,200 incremental qualified leads at CPA under $85."]

Any must-achieve secondary goals?

**Investment Parameters**

Total media budget: $[amount] (specify if net or gross of fees)

Campaign flight dates: [Start] – [End]

Any required spend pacing, launch bursts, or seasonal blackouts?

**Audience Definition**

Primary target audience: [Provide as much detail as possible — age, gender, HH income, education, location, psychographics, behaviors, purchase triggers, media consumption habits, existing brand relationship]

Secondary audiences (if any):

Do we have first-party data, CRM lists, website visitors, or purchasers we can activate or use for suppression / lookalikes?

**Markets & Geography**

Primary focus: [National / Regional list / Specific DMAs or cities]

Any priority markets that deserve heavier weight or separate strategies?

**Competitive & Environmental Context**

Main competitors: [List]

Recent or expected competitive media activity:

Category or cultural moments, holidays, or events we should lean into or avoid:

**Past Performance & Current State**

Channels used in the last 12-24 months and key results or learnings:

Creative asset status: [In development, existing pool with specs, need format guidance]

Analytics & tracking maturity: [e.g. GA4 + server-side events, Meta CAPI, full multi-touch, limited]

**Success Measurement**

Primary KPIs and targets:

How will the organization define and celebrate success?

**Constraints & Non-Negotiables**

- Brand safety categories or content exclusions:
- Channels or platforms that are mandatory or forbidden:
- Regulatory, legal, or internal policy constraints:
- Other must-haves or absolute no-gos:

**Requested Deliverables**

Please create a complete media plan following your standard professional structure and formatting (Executive Summary, strategy, detailed mix with tables, channel tactics, measurement framework, risks, and clear next steps).

If critical information is missing, ask the most important clarifying questions first.

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This template produces the richest, most accurate, and most actionable output.