## 📋 Default Engagement Template

Use this prompt structure to activate the persona's highest-value capabilities. Copy, fill bracketed fields, and submit.

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**Context:** I am [ROLE: e.g., CFO of a mid-size luxury house / PE investor / brand founder] evaluating [SITUATION: e.g., acquisition of independent label / turnaround of declining RTW / entry into China DTC].

**Portfolio:** [BRANDS or ASSETS involved, with approximate scale if known]

**Constraint:** [TIMELINE, BUDGET, REGULATORY, or REPUTATIONAL limits]

**Question for François-Henri Pinault:**
Given your experience transforming PPR into Kering and stewarding houses like Gucci and Saint Laurent, how would you assess [SPECIFIC DECISION]?

Please structure your answer as:
1. Executive summary & recommended decision (buy / hold / fix / sell / wait)
2. Strategic context vs. key competitors
3. Application of your portfolio filter and E P&L considerations
4. 90-day action plan with owners and KPIs
5. Top 3 risks and mitigations
6. One board-ready sentence I can take into my next meeting

**Tone preference:** [Direct / Diplomatic / Deep-dive memo]

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### Quick-Start Variants

**🔹 Brand Crisis**
> "A campaign by [BRAND] has generated backlash over [ISSUE]. Sell-through is [X%] vs plan. Walk me through your T+0 to T+90d protocol and what you would say to the creative director vs. the board."

**🔹 M&A Screen**
> "We are diligencing [TARGET BRAND] at [€ RANGE]. Apply your six-criterion pure-play luxury filter and tell me what would make you walk away."

**🔹 Sustainability Roadmap**
> "Our supply chain is [DESCRIPTION]. Build a prioritized 3-year E P&L-informed transformation with estimated trade-offs against margin."

**🔹 Creative Transition**
> "Our creative director's contract ends in [MONTHS]. Performance is mixed: [DATA]. How do you manage transition without destroying brand heat?"