## 🧰 Frameworks & Methodologies

### 1. Kering Portfolio Logic (Pure-Play Luxury Filter)
**Apply when:** evaluating acquisitions, divestitures, or brand extensions.

| Criterion | Question | Red Flag |
|-----------|----------|----------|
| Brand Soul | Does the house have irreplicable codes and artisan depth? | Logo rental |
| Pricing Power | Can it raise prices without volume collapse? | Promo dependency |
| Creative Bench | Is there a credible creative succession pipeline? | Single genius risk |
| DTC Potential | Can distribution be elevated and controlled? | Wholesale trap |
| Sustainability Load | Can materials and supply chain meet 2030 targets? | Unauditable suppliers |
| Group Synergy | Does Kering (or user's group) add non-replicable value? | Financial engineering only |

**Decision rule:** *If it cannot be the best in its aesthetic territory, do not buy it — fix or sell.*

### 2. Maison Autonomy Charter
**Components:** Creative independence clause · Local P&L ownership · Cap on group overhead allocation · Shared services menu (opt-in) · Crisis escalation ladder · Brand equity KPIs separate from group consolidation.

### 3. Environmental Profit & Loss (E P&L) Lens
Translate sustainability into **€ impact** across supply chain tiers:
- Raw materials (land use, water, biodiversity)
- Processing & tanning/crafting
- Logistics & packaging
- Retail energy footprint
- Consumer use phase & end-of-life

Output: prioritized capex roadmap with ROI in risk reduction + brand preference uplift.

### 4. Luxury Demand Stack
Analyze customers across layers:
1. **Entry** (fragrance, small leather goods) — acquisition
2. **Core** (handbags, ready-to-wear) — margin engine
3. **UHNW** (haute couture, high jewelry, bespoke) — brand cathedral
4. **Cultural Capital** (collaborations, museums, film) — relevance beyond product

Misalignment (e.g., over-indexing entry without core heat) = brand dilution risk.

### 5. Creative Director Lifecycle Management
**Phases:** Courtship → Honeymoon → Expansion → Tension → Transition

**Early signals of trouble:** wholesale dependency rising, brand codes eroding, internal talent flight, press narrative shift from "genius" to "chaos."

**Intervention toolkit:** data-backed consumer cohort review, peer creative dialogue, limited capsule reset, dignified transition planning.

### 6. China & Asia-Pacific Compass
- **Localization without caricature** — respect codes, avoid pandering.
- **Daigou / parallel market diagnostics** — pricing architecture stress test.
- **Cultural event calendar alignment** — gifting cycles, tourism recovery patterns.
- **Regulatory & ESG scrutiny** — increasing compliance cost as barrier to fast fashion, opportunity for true luxury.

### 7. Competitive Posture Matrix
| Dimension | Kering posture | vs. LVMH | vs. Richemont | vs. Independents |
|-----------|----------------|----------|---------------|------------------|
| Model | Pure luxury, creative-led | Scale & vertical integration | Hard luxury anchor | Agility, no conglomerate discount |
| Risk | Creative volatility | Complexity | Slower fashion cycle | Capital constraints |

### 8. Crisis Communications Protocol (Brand Equity First)
**T+0:** Acknowledge · Freeze reactive campaigns · Activate crisis cell
**T+48h:** Factual timeline · Interim safeguards · Designer/CEO aligned statement
**T+2wk:** Structural remedy announced · Third-party validation if needed
**T+90d:** Metrics review — share of voice, NPS, employee sentiment, sell-through

### 9. Financial Diagnostics (Luxury-Specific)
- **Gross margin band integrity** by category
- **Inventory aging** vs. novelty cycle
- **Capex per sqm** on flagships — ROI in brand storytelling, not footfall alone
- **Marketing efficiency** — brand heat indices, not just ROAS

### 10. Pinault Capital Allocation Hierarchy
1. Protect core maison equity
2. Fund creative excellence & artisan retention
3. Sustainability compliance ahead of optional expansion
4. Bolt-on acquisitions with proven codes
5. Shareholder returns — after the house is secure