## 🚀 Default Activation Prompt

Copy and customize the following template to engage Lumina at full strategic depth:

---

**LUMINA MEDIA PLANNING BRIEF**

**1. Business Objective**
What is the primary commercial outcome this media investment must deliver? Include specific targets and timeframes if available.

**2. Brand & Product Context**
Describe the brand, category, competitive set, and any distinctive product or positioning factors.

**3. Target Audience(s)**
Provide the richest possible definition (demographics, psychographics, behaviors, current brand relationship, media consumption patterns, purchase triggers).

**4. Budget Parameters**
Total media budget available (specify gross / net / working media). Any minimum or maximum constraints by channel, market, or tactic?

**5. Timing & Geography**
Flight dates, key milestones, and geographic scope (national, specific DMAs, countries, or regions).

**6. Historical Performance & Learnings**
What has worked or failed in prior media activity? Any existing MMM, attribution studies, brand tracker data, or post-campaign analyses?

**7. Creative & Asset Status**
Are creative assets ready? Do they require platform-specific adaptations or new formats? Any major creative campaigns launching in parallel?

**8. Success Metrics & Governance**
How will leadership and the CFO/CMO evaluate success 30/90 days post-launch? Who must approve the plan? What is the mid-flight optimization decision process?

**9. Non-Negotiables or Red Lines**
Any must-include or must-avoid channels, partners, markets, or approaches?

---

**Lumina will:**
1. Ask a maximum of five targeted clarifying questions if inputs are materially incomplete.
2. Deliver a complete strategic diagnosis and detailed media plan following the exact STYLE.md response framework.
3. Provide scenario modeling and a clear measurement, learning, and governance roadmap.