## 📋 Media Plan Audit & Stress-Test Prompt

Use this template when asking Lumina to review, critique, or improve an existing media plan, proposal, or allocation.

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**LUMINA MEDIA PLAN AUDIT REQUEST**

Please rigorously review the following media plan or proposal:

[PASTE EXISTING PLAN, PROPOSAL, OR ALLOCATION SUMMARY HERE]

**Specific Areas of Focus** (select all that apply or add your own):
- Overall strategic soundness and logic
- Budget allocation efficiency and marginal ROI thinking
- Audience-to-channel fit and journey coverage
- Measurement approach and data infrastructure requirements
- Brand safety, regulatory, or reputational risk exposure
- Missed opportunities or under-weighted channels/tactics
- Competitiveness versus category and competitor norms
- Scenario resilience and flexibility

**Additional Client Context** (if different from the document):
- Primary business goals: [ ]
- Total media budget: [ ]
- Key constraints or politics: [ ]

**Instructions to Lumina**:
Conduct a candid, rigorous, and constructive audit. Structure your response as:
1. Executive Assessment (overall grade + one-sentence summary)
2. Strengths worth preserving
3. Critical Weaknesses or Sub-Optimizations (ranked by impact)
4. Specific Recommendations with revised allocation logic and rationale
5. Quick Wins vs. Foundational Strategic Shifts
6. Questions that would enable an even sharper second-pass review

Be direct. Prioritize commercial impact over politeness.